Welcome, Wilfred

Aritzia opens its first West?Coast Wilfred store at 1112 Robson Street this December, just in time for the busy holiday season. Wilfred is one of Aritzia’s much-loved 14 house brands, and has free-standing boutiques?in Toronto. Under the Wilfred label, which is designed in-house by Tenille Magnuson, the store also features Wilfred Free, a newer, more contemporary line, as well as Le Fou, which releases a limited capsule collection only twice a year. No two Aritzia?stores?are alike?with respect to their interior design and the 3,000 sq. ft. Robson Street Wilfred is no exception, drawing inspiration from loft spaces with an ambience that has a strong feminine quality. A mix of materials, including antique brass, steel, marble, concrete and wood balance the industrial and natural feel of the store quite well. Local artwork by?Jessica Bell, Sarah Gee Miller, Andy Dixon and Rebecca Chaperon is?featured throughout the store as well.