What we do

The Robson Street Business Association (RSBA) is a non-profit organization that serves approximately 200 businesses and property owners along Robson Street between Burrard and Jervis. Since its inception in 1991, the RSBA works on behalf of its members to actively promote the economic vitality of the commercial district through various marketing, beautification, safety and advocacy initiatives.

Vision:

Robson Street is a vibrant, thriving and premier shopping and dining destination that is actively supported by the BIA members for the collective success of the area.

Our Mission:

Promote and advocate for the interests of businesses and property owners within the BIA boundaries, which contributes to the economic, cultural and social fabric of the wider community and City of Vancouver.

Marketing and Communications

Robson Street is the shopping and dining destination of choice for both locals and tourists.

The RSBA is active in the following areas:

  • Branding development and implementation
  • Social media strategy development and execution
  • Annual events and street activations
    • Canada Day #onRobson
    • Winter’s Dance #onRobson
    • Pride Parade
    • Vancupid
    • Chinese New Year
  • Advertising campaigns
  • Promotional materials
    • Branded umbrellas
    • Custom tote bags

Street Enhancement

Robson Street is clean, safe, and welcoming for all.

Street Enhancement initiatives include:

  • Annual beautification programs
    • Robson Street Clean Team
    • Tri-annual power washing program
    • Decorative street banners
    • Seasonal hanging flower baskets
    • Annual tree lighting and holiday lighting programs
    • Anti-graffiti initiatives
  • Robson Street dedicated security patrol program
  • Public realm improvement projects
    • Urban Pasture Parklet
    • Bute Robson Plaza
    • Public art opportunities

Community Relations

Robson Street is an engaged leader, partner and resource in the community.

The RSBA works hard in the following areas:

  • Member engagement
    • Electronic newsletter
    • Networking events
    • Collaboration opportunities
  • Community partnerships
    • Vancouver BIA Partnership
    • City of Vancouver
    • Tourism Vancouver
    • Vancouver Police Department
    • West End Coal Harbour Community Policing Centre
    • Commercial brokers
    • Business Improvement Areas of British Columbia (BIABC)
    • Local MLA
  • Advocacy
    • Commercial property taxation
    • Homelessness and mental health
    • Business licensing and permitting
    • Transportation
    • Parking

Economic Vibrancy

Robson Street is fully occupied with high quality tenants.

The RSBA is active in the following areas:

  • Public relations
  • Business recruitment and retention
  • Market research
    • Click here to view the Robson Street neighbourhood and retail profile
  • Advocate for efficient business licensing and permitting processes

Staff

Muneesh Sharma | Executive Director

Muneesh Sharma is the Executive Director of the Robson Street Business Association since the end of 2021. Previously, he was the Director of Government Affairs and Communications for the Building Owners and Managers Association of British Columbia (BOMA BC), where he represented and industry that was valued at close to half a trillion dollars, which employed 40,000 British Columbians and contributed almost $5 billion in economic activity annually. Before that, he was the Public Affairs Manager for the Vancouver Aquarium Marine Science Centre, the largest cultural institution and tourism attraction in BC, after being a Political Advisor to the Government of BC and the Government of Canada.

Muneesh is a recent recipient of Business in Vancouver Magazine’s Forty Under 40 Award, and was named by the National Post as one of Vancouver’s Worthy 30. As an avid traveler, he has explored more than 25 countries. When not working he enjoys running around the Seawall, enjoying local restaurants, and spending time with his family.


Tamires Gomes | Marketing & Social Media Manager

Tamires Gomes is a Marketing graduate with honours from BCIT. Previously, she was the Marketing Coordinator at Fairmont Pacific Rim, managing their social media channels and websites. She is always at the cusp of the ever-changing ins and outs of social media, ensuring that Robson Street will continue to have a strong voice in the digital age in the years to come. Tamires enjoys traveling and visiting new restaurants in the city.


Board of Directors

Kristina Sonney | President, D'oro Gelato e Caffè

Jay Lirag | Past President, Robson Street Holdings c/o DeeCorp Properties Ltd.

David Sprague | Treasurer, Spring Properties

Andrew Abramowich | Austeville Properties Ltd.

Marc Gibson | J R P Properties Ltd.

Michael Kwan | Kwan Development Ltd.

Stacey Levitt | Globe Properties Ltd.

Yang Mah | Lamsons Properties Ltd.

Henry Yen | Sunco Enterprises Ltd.

Murat Imren | Plenty

Danette Kynoch | Blue Horizon Hotel

Austin Axenty | Earls