What we do
The Robson Street Business Association (RSBA) is a non-profit organization that serves approximately 200 businesses and property owners along Robson Street between Burrard and Jervis. Since its inception in 1991, the RSBA works on behalf of its members to actively promote the economic vitality of the commercial district through various marketing, beautification, safety and advocacy initiatives.
Vision:
Robson Street is a vibrant, thriving and premier shopping and dining destination that is actively supported by the BIA members for the collective success of the area.
Our Mission:
Promote and advocate for the interests of businesses and property owners within the BIA boundaries, which contributes to the economic, cultural and social fabric of the wider community and City of Vancouver.
Marketing and Communications
Robson Street is the shopping and dining destination of choice for both locals and tourists.
The RSBA is active in the following areas:
- Branding development and implementation
- Social media strategy development and execution
- Annual events and street activations
- #LoveYourCity
- Lunar New Year
- Pride
- Outdoor Summer Market
- Fleurs de Villes Noel
- Advertising campaigns
- Promotional materials
- Branded umbrellas
- Custom tote bags
Street Enhancement
Robson Street is clean, safe, and welcoming for all.
Street Enhancement initiatives include:
- Annual beautification programs
- Robson Street Clean Team
- Tri-annual power washing program
- Decorative street banners
- Seasonal hanging flower baskets
- Annual tree lighting and holiday lighting programs
- Anti-graffiti initiatives
- Robson Street dedicated security patrol program
- Public realm improvement projects
- Urban Pasture Parklet
- Bute Robson Plaza
- Public art opportunities
Community Relations
Robson Street is an engaged leader, partner and resource in the community.
The RSBA works hard in the following areas:
- Member engagement
- Electronic newsletter
- Networking events
- Collaboration opportunities
- Community partnerships
- Vancouver BIA Partnership
- City of Vancouver
- Tourism Vancouver
- Vancouver Police Department
- West End Coal Harbour Community Policing Centre
- Commercial brokers
- Business Improvement Areas of British Columbia (BIABC)
- Local MLA
- Advocacy
- Commercial property taxation
- Homelessness and mental health
- Business licensing and permitting
- Transportation
- Parking
Economic Vibrancy
Robson Street is fully occupied with high quality tenants.
The RSBA is active in the following areas:
- Public relations
- Business recruitment and retention
- Market research
- Click here to view the Robson Street neighbourhood and retail profile
- Advocate for efficient business licensing and permitting processes
Staff
Muneesh Sharma | Executive Director
Muneesh Sharma has been the Executive Director of the Robson Street Business Association since the end of 2021. Previously, he was the Director of Government Affairs and Communications for the Building Owners and Managers Association of BC. Before that, he was the Public Affairs Manager for the Vancouver Aquarium, after being a Political Advisor to the Government of BC for about a decade, and also briefly for the Government of Canada. He holds a Master’s in Business Administration from Simon Fraser University.
Muneesh was recognized with a Forty Under 40 Award by Business in Vancouver Magazine, and was named by the National Post newspaper as one of Canada’s Worthy 30 (Vancouver edition). As an avid traveler, he has explored more than 25 countries, and when he’s not working he enjoys running around the Stanley Park Seawall, enjoying local restaurants, and spending time with his family.
Tamires Gomes | Marketing & Social Media Manager
Tamires Gomes has been the Marketing and Social Media Manager at Robson Street Business Association since November 2020. She is a Marketing graduate with honours from BCIT and loves everything related to marketing. Previously, she was the Marketing Coordinator at Fairmont Pacific Rim, managing their social media channels and websites. She is always at the cusp of the ever-changing ins and outs of social media, ensuring that Robson Street will continue to have a strong voice in the digital age in the years to come. Tamires enjoys traveling and visiting new restaurants in the city.