What we do

The Robson Street Business Association (RSBA) is a non-profit organization that serves approximately 200 businesses and property owners along Robson Street between Burrard and Jervis. Since its inception in 1991, the RSBA works on behalf of its members to actively promote the economic vitality of the commercial district through various marketing, beautification, safety and advocacy initiatives.


Robson Street is a vibrant, thriving and premier shopping and dining destination that is actively supported by the BIA members for the collective success of the area.

Our Mission:

Promote and advocate for the interests of businesses and property owners within the BIA boundaries, which contributes to the economic, cultural and social fabric of the wider community and City of Vancouver.

Marketing and Communications

Robson Street is the shopping and dining destination of choice for both locals and tourists.

The RSBA is active in the following areas:

  • Branding development and implementation
  • Social media strategy development and execution
  • Annual events and street activations
    • #LoveYourCity
    • Lunar New Year
    • Pride
    • Outdoor Summer Market
    • Fleurs de Villes Noel
  • Advertising campaigns
  • Promotional materials
    • Branded umbrellas
    • Custom tote bags

Street Enhancement

Robson Street is clean, safe, and welcoming for all.

Street Enhancement initiatives include:

  • Annual beautification programs
    • Robson Street Clean Team
    • Tri-annual power washing program
    • Decorative street banners
    • Seasonal hanging flower baskets
    • Annual tree lighting and holiday lighting programs
    • Anti-graffiti initiatives
  • Robson Street dedicated security patrol program
  • Public realm improvement projects
    • Urban Pasture Parklet
    • Bute Robson Plaza
    • Public art opportunities

Community Relations

Robson Street is an engaged leader, partner and resource in the community.

The RSBA works hard in the following areas:

  • Member engagement
    • Electronic newsletter
    • Networking events
    • Collaboration opportunities
  • Community partnerships
    • Vancouver BIA Partnership
    • City of Vancouver
    • Tourism Vancouver
    • Vancouver Police Department
    • West End Coal Harbour Community Policing Centre
    • Commercial brokers
    • Business Improvement Areas of British Columbia (BIABC)
    • Local MLA
  • Advocacy
    • Commercial property taxation
    • Homelessness and mental health
    • Business licensing and permitting
    • Transportation
    • Parking

Economic Vibrancy

Robson Street is fully occupied with high quality tenants.

The RSBA is active in the following areas:

  • Public relations
  • Business recruitment and retention
  • Market research
    • Click here to view the Robson Street neighbourhood and retail profile
  • Advocate for efficient business licensing and permitting processes


Samara Bordan | Executive Director

Samara joined RSBA in 2023 and brings over 25 years in the not-for-profit sector.  She brings extensive experience in strategic planning, program implementation, community engagement and advocating for stakeholders. She enjoys working with the RSBA Board of Directors and members.

Samara believes that Robson Street is a renowned shopping destination and should be a focus of pride for our city. Having grown up in Vancouver, she recognizes the feeling of community and vibrancy one feels when visiting Robson Street.

Samara lives in Vancouver with her husband and two children.  She loves spending time out in nature with her family and small dog.

To reach Samara, please email her at: samara@robsonstreet.ca or call her: 778.886.5041


Board of Directors

Coming soon |