The wait is finally over! There is a new Herschel Supply Co store #onRobson, celebrating its fourth North American retail store. The beautiful brand-new 2,800 square foot flagship space boasts a curated selection of vintage pieces, art, and well-travelled items from journeys all over the world. Designed by the Herschel Supply Design Studio, the store’s traditional design is grounded in a neutral palette with gallery white walls, concrete floors, and signature Herschel Supply colours, complemented by pops of royal blue, vibrant pinks, and citrus hues.
Transformable wall hardware, modular metal displays, industrial racks, and high contrast floor fixtures live alongside marble accents, natural wood, and custom contemporary furniture pieces made from white oak, speaking to the brand’s eclectic style and playful nature. Large scale artwork, vintage pieces, found objects, and rugs from all over the world connect customers back to Herschel Supply’s creative culture and sense of adventure.
Other design elements include a custom digital sidewalk installation—utilizing angled reflective surfaces, the installation shoots motion video back into space, creating an eye-catching visual for passersby—and a cascading photo essay in the store’s fitting room.
In addition to the brand’s diverse range of iconic backpacks, duffles, luggage, travel accessories, and updated apparel line, the new flagship store will be home to the Herschel Supply Book Fair, a curated reading area with books and magazines centered around Art, Architecture, Photography/Graphics, Music/Film, Travel, and Leisure.
“At Herschel Supply, we offer classic products with a modem twist, and that design ethos extends to the way we think about retail too,” says Lyndon Cormack, Managing Director and Co-Founder at Herschel Supply. “Retail is an opportunity to have fun and foster community, we wanted to make sure that our store reflected that by creating a space that inspires creativity and connection.”
Herschel Supply Robson will serve as the brand’s dynamic retail hub and platform for local artists, designers, musicians, and other creatives, hosting artist-in-residence programs, workshops, speaker series, and community events.
Grand Opening Weekend takes place Friday, February 4 – Sunday February 6 from 11:00 AM – 7:00 PM each day. Enjoy the beats from local DJs, exclusive product giveaways, a 360° video experience, and complimentary drinks. Also, the first 300 customers who make a purchase during Grand Opening Weekend will also receive a free limited-edition Herschel Supply Robson tote.
Visit the new flagship Herschel Supply Robson at 1080 Robson Street. The store is open Monday through Saturday 10 a.m. – 8 p.m. and Sunday 11 a.m. – 7 p.m.