It’s the most wonderful time of the year #onRobson! Celebrate the holiday season at the second annual Fleurs de Villes Noël, presented by National Bank, and supported by Robson Street Business Association and the Downtown Vancouver Business Improvement Association. From December 4-13th, several of Vancouver’s favourite florists will be paired with Alberni and Robson Street retailers and businesses to create 32 unique pop-up installations, creating a fresh Floral Trail within the heart of Downtown Vancouver.
Fleurs de Villes Noël will be freely open to the public, and with all installations located in outdoor spaces, visitors will be able to safely walk this self-guided trail while adhering to social distancing regulations.
Highlights of the Floral Trail include fresh floral mannequins at The Sutton Place Hotel, a mini floral forest (a ‘florest’!) at National Bank, a flower-bombed British telephone booth and Bentley, a giant floral lipstick at Sephora, a ‘selfie swing’ at The Blue Horizon Hotel, a majestic throne and an upside-down floral Christmas tree signifying 2020 – the year that turned our way of life upside-down.
Also look for a festive Evo car share vehicle inspired by the fictional town of Whoville (The Grinch) at Bute-Robson Plaza, a shopping cart exploding with flowers at Urban Fare and a floral Eiffel Tower at Ladurée. The trail will also feature magnificent doorway installations along Alberni St.
“We are thrilled to participate in this year’s Fleurs de Villes Noël to create a unique and festive experience #onRobson this holiday season at a time when we can all use a dose of good cheer,” says Teri Smith, Executive Director of Robson Street Business Association. “This Christmas is unlike any other we’ve experienced before, but where flowers bloom so does hope. Fleurs de Villes Noël is the perfect opportunity to rediscover the magic of the season and make way for new holiday traditions and memories to grow.”
Find the Floral Trail map online and plan your route accordingly. Also be sure to enter the “snap and share” contest for a chance to win a $500 Sephora gift basket by following @fleursdevilles on Instagram and tagging a photo of one of the stops along the Floral Trail with the hashtag #FDVNoelContest.
Happy (floral) trails!