This festive season it is the West End?s turn to shine. In support of the St. Paul?s Hospital Foundation, the Robson Street Business Association is joining forces with the West End BIA?to kick off the holiday season in style with the Shine, Shop & Dine Trolley Tour. Anchored by the St. Paul?s Light of Hope, residents and visitors alike can hop aboard the free trolleys from any of the 12 sites on Saturdays from November 23 to December 21. Step off the trolleys and stroll along Robson Street to enjoy the backdrop of thousands of twinkling lights and the musical stylings of Karla Sax. A Robson Street Team will also be?on site rewarding lucky shoppers with gift cards to some of the street?s best shops and restaurants. And be sure to capture your holiday experience on Robson with a souvenir photo at the Pixelbooth.